SuperSeoMan’s Official SEO Blog

Straight to the point.

If you are asking this question, then you are on the right tracks. You understand the reward of being first on the major search engines and want to take full advantage of it.

Simply, there are two primary ways to get you on that first page.

Sponsored | Paid | Pay Per Click Advertising

Key Benefits (pros):

1. Gets your website on the first page just as soon as you have your campaigns setup.
2. Will keep you at the top for as long as you are the highest bidder and your budget allows.

Main Drawbacks (cons):

1. Costs per click can be high depending on the industry you are in, how much your competition is willing to pay for the same keyword phrase you intend on using, etc.
2. Allows your ads to only appear on THAT search engine you purchased this ad space in, restricted only to the RIGHT side of the search engine result pages and sometimes to the top with a light yellow background identifying such results as sponsored.
3. Vast majority of surfers give their click preference to the organic (natural a.k.a. free) listings assuming they are more relevant to what is being looked up.

How to start a pay per click advertising campaign?

Two ways - Do it yourself (see our tutorial section) or hire a professional to create and manage this initiative for you. Know this - ANYONE can bid for keyword phrases on Google, Yahoo or MSN (that includes an average Joe); it is not difficult. A few reasons why you might consider hiring a professional PPC management service may include a lack of expertise and/or availability on your part.

Search Engine Optimization (SEO)

Our website provides extensive coverage of the SEO process. But straight to the point in this article.

Key Benefits (pros):

1. Free first page listing - unlimited clicks for free! Of course, it’s not that simple to achieve this. But in a nutshell, once you have performed a proper website optimization process combined with the off-site popularity building the reward is very promising. Enjoy a top spot and pay nothing for it.
2. Your website will appear in the main and organic / natural listings of the search engine results pages maximizing your traffic potential
3. Effective across all 3 leading search engines. (unlike in paid advertising, an effective SEO campaign will push your website to the top across all the leading search engines)

Key Drawbacks (cons):

1. Long term initiative. SEO cannot be performed overnight. In addition to the on-site optimization there are off-site popularity initiatives that need to be performed effectively. Having considered the fact that it may take anywhere from 3-6 months for search engines to re-index your website combined with the time it takes to develop your links it is safe to say an effective SEO campaign may take up to 12-18 months for your website to really feel it.
2. Higher startup costs. Unlike with sponsored ads where you can start small and grow big depending on your ROI, an effective SEO campaign is an investment. Depending on your level of competition, age and size of your website, other factors, and your goals an effective SEO contract should cost you a dollar.

How to start an SEO process?

Two ways! do it yourself (visit our tutorial section) or get a professional help. A few reasons why you should consider hiring Expert SEO Services may include a lack of expertise and/or availability on your part.
Prepared by SuperSeoMan.com

To all interested in learning more about the search engine optimization, welcome back. In our previous article we discussed the off-site optimization factor of the SEO process (link building). Visit our website listed at the end of this article to read about it. In this issue we will give you some suggestions relating to the on-site optimization component.

What is a Traffic-Worthy Website?
A Traffic-Worthy Website refers to developing a website that deserves top ranking in the major search engines due to its overall quality supported by page usability, design, and content. You shouldn’t expect high traffic to your website if it offers nothing useful to the surfers. Hope this makes sense. Now let’s discuss.

Website Usability
Have you ever accessed a website that made you look intensely for “contact us” information? Or perhaps some product details? Websites with a poor navigation system are being created every day. You may have noticed that 99% of all websites look similar. There is a navigation system deployed at the top, left side and at the bottom. Surfers got used to this system over the years of Internet existence and get frustrated easily when they can’t find a link that they expect to be found in an obvious spot. This is not to discourage you from designing a website with your own touch and feel. Just don’t forget to make it intuitive and above all, user-friendly.

Website Design
If you think your website looks like it was designed by an amateur, then your visitors will likely share your opinion. Think about it. Would you even consider spending a dollar over the Internet on a website that does not have a professional look? Small businesses spend in average $500 - $1,000 per month on various forms of advertising. A simple professional website can be developed at very reasonable rates (from $1,000 depending on individual project requirements). Your website is your office, storefront and a business pamphlet. Consider investing in a professionally developed website. It’s worth it.

Content
If you already have a website with the top navigation system and a professional design start developing your content. Don’t launch “just another website” on the Internet. Don’t just offer a few advertising banners about what you do and call it a day. Create something useful for your visitors. Keep them coming back overtime for information relevant to their needs. Have other web masters link to your website because of the quality content you developed which they don’t have. Some content suggestions: Hints and Tips, About Us page, Industry Related Articles and many other topics. Don’t forget to author your content in a language an average visitor can understand. After all, that’s who all this hard work is for.

In Conclusion
Think about what an average visitor would expect to find on your website. Don’t cheat. It is a hard work but rewarding. Remember - building the loyalty and trust of your visitors today will help you attain high search engine rankings tomorrow.

There are two main components to search engine optimization: on-site and off-site. In this article we will only address the off-site SEO component - website popularity a.k.a. link building.

There is a number of ways to develop links to your website. As we offer you this article as a resource in your link building campaign please remember the following:

Since Google holds a vast majority of the search market share (close to 70%), the links you develop must conform to what the Google interprets as natural recognition process. For example, you may have developed 10,000 links that you believe are all good quality and you rank well on Yahoo and MSN however you may find that you are still far behind your competition on Google. Why you ask? It could be that Google only recognized a small fraction of those links you developed as quality and relevant links. How to check the number of links pointing to your website on Google? Open www.google.com; in the search bar type - link:www.yourdomain.com - hit enter. If Google returns 0 results that means as far as Google’s concerned you’ve got no links pointing to your website at this time.

How to get links that Google counts?

Remember, Google is all about getting the most relevant results to what a searcher is looking for. Google counts links that point to your website as votes other webmasters, bloggers etc., cast for your website and interprets them as signs of recommendation. The more of those votes you collect the more popular your website becomes. Simple math? Sure. As long as you play by the rules and the links you develop are:

Relevant to your website content
Important. If your website sells windows but the link pointing to it is from a lawyer’s web page, the relevance factor is missing which renders that link useless.

High Quality
If all you did is submitted your web page to thousands of free directories and expect all that hard work to be rewarded by Google’s recognition, you are doing the right thing by reading this article. Search engines learned long time ago that your web page would likely never be included in any one of those directories unless you submitted it yourself. Since the submissions are done by webmasters such links carry little quality factor.

Good quality links are considered those that are established within the content of a web page relevant to yours.

Some good resources to get you some ideas on where to start building your links:

Blogs. Do you like writing? If not, start loving it! Can you imagine writing an article that helps your visitors with a task they are looking to complete? This leaves a positive effect on your visitors and develops loyalty which 1) generates links and 2) conversions (sales). Think blogs are only open to computer savvy people? If you are reading this article, you can write one. It’s that simple!

Forums. Participate in forum discussions that relate to your business on website such as Yahoo Answers. Certainly you can find someone who is looking for some help in your industry and you’ve got the answer. Help that person. Leave your link behind.

Post a free classified ad in websites such as Craiglist.

Post a question or provide resources to others on web pages such as Google Groups.

In conclusion
Be creative about your link building strategy but don’t spam, or try to cheat the system if you are looking for a long-term success for your website and hence, your business.

Search Engine Optimization - Link Building Tips in Russian

Also, see this excellent resource:

101 Link Building Tips
An excellent article prepared by well known by the industry SEO experts Andy Hagans and Aaron Wall.

I see this question come up in every reputable SEO blog. Should I work on my reciprocal links building ? Is there a penalty for linking too much in the same way? What does Google think about link development?